ULTRADIA respects your privacy

ULTRADIA respecte votre vie privée

ULTRADIA undertakes to comply with the privacy protection legislation in force in Belgium: the processing of personal data relating to this site is subject to the law that came into force on 25 May 2018, issued by the European Parliament and the Council, on the protection of individuals with regard to the processing of personal data and on the free movement of such data, as well as the related Royal Decrees. This European regulation (RGPD) replaces the 1995 Data Protection Directive 95/46/EC.

The legal texts can be consulted on the website of the Commission for the Protection of Privacy (http://www.privacy.fgov.be/). ULTRADIA collects personal data on this website. All this data is only used by our staff to process your order and is kept within our company to help you as best we can in the event of any problems.

In accordance with current legislation, you have the right to access information and personal data concerning you, and the right to rectify or delete it. ULTRADIA undertakes not to pass on your personal information to any third party organisation. We take the protection of your personal data and privacy very seriously. We want to show you what it means for you to use our personalised services and how we protect your information to ensure that your privacy is protected as much as possible. It goes without saying that we comply with all legal provisions on data protection.

Personal data 

Personal information is information about your identity. This includes information such as name, address, telephone number and e-mail address. Using our website does not require you to disclose any personal data. However, in certain cases, we may need your name and address, as well as other information, so that we can provide you with the services you require.

This applies, for example, to the dispatch of information material and ordered goods or to answer individual questions. If necessary, we will inform you accordingly. Furthermore, we only store and process data that you provide to us voluntarily or automatically. Insofar as we ask you for further information, this is voluntary. Personal data will only be processed in order to carry out the requested offer and to safeguard legitimate business interests.

Purpose of personal data 

We use the personal data you provide to answer your questions, process your orders or give you access to certain information or offers. We will not sell or market your personal information to third parties.

Specific use

We collect, process and use the personal data you provide to us online solely for the purposes you have indicated. Your personal data will not be transferred to third parties without your consent. Personal data will only be investigated and passed on to public institutions and authorities entitled to receive information within the scope of the applicable laws or to the extent that we are obliged to do so by a court order. Our employees and the service companies commissioned by us are obliged to maintain secrecy and to comply with the provisions of the Federal Data Protection Act.

Non-personal information collected automatically 

For organisational and technical reasons, the following data is recorded when you use our website: names of pages viewed, browser and operating system used, date and time of access, search engines used, names of files downloaded and IP address. We evaluate this technical data anonymously and solely for statistical purposes so that we can continually optimise our website and make our Internet offerings even more attractive. Your personal data and privacy are protected at all times.

Child protection 

Persons under the age of 16 must not submit any personal data to us without the consent of their parents or guardians. We do not solicit personal information from children and adolescents, collect it from them or share it with third parties.

External links

If you use external links provided as part of our web pages, this privacy policy does not extend to those links. Where we provide links, we make every effort to ensure that they also comply with our privacy and security standards. However, we have no influence on the compliance of other providers with our confidentiality and security rules. Therefore, please also inform yourself on the websites of other suppliers about the privacy statements provided there.
Some services (newsletter, online shop, etc.) require personal data to be collected. In this case, only the data required for the purpose concerned is collected and the statutory retention periods are taken into account.

Customer account

Personal data is required to maintain a customer account. The required data is marked with an "*" in the registration. By registering, you consent to the use of this data for accounting purposes. For orders via the shop, other data is required depending on the type of payment. These depend on the payment method selected.

Delivery of goods

Your details will be passed on to the transport company responsible for delivery, insofar as this is necessary for the delivery of the goods.

General information on the use of cookies

By using cookies, we can provide users of our websites with more user-friendly services. Without the use of cookies, this would not be possible. We optimise our information and offers based on the data collected via cookies. We use cookies to fill the shopping basket and to continue to display the goods in the basket during subsequent use of the website. You can prevent the use of cookies for our site in general by configuring the browser you are using. You can also delete cookies that have already been used via a corresponding browser function.
 Without the use of cookies, it may be that certain parts of the site cannot be used or can only be used to a limited extent.

Cookies Google

Google Analytics uses various cookies. These may change over time. For this reason, we have summarised the use of Google Analytics here.
 This website uses Google Analytics, a product of Google Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics makes it possible to assign data, sessions and interactions on several devices to a user pseudonym. This makes it possible to analyse the user's activities on several devices.

These cookies, which are text files stored on your computer, are used to analyse the use of this website. We use the "IP anonymisation" function. Consequently, the data will be processed in an EU Member State or another State party to the EEA Agreement. In exceptional cases, the full IP address may be transmitted to a server in the USA and shortened there. The IP address provided by Google Analytics will not be merged with other data provided by Google. Google will evaluate the data submitted on our behalf and provide us with reports on website activity and usage. Google also provides additional services relating to website activity and internet usage. This is also the purpose of our legitimate interest in processing the data. The legal basis here is Section 15 (3) TMG or Article 6 (1) lit. F DSGVO. The data collected in this way by cookies is automatically deleted once a month after 14 months.

You can configure cookie management by setting your browser parameters.
 You can use the deactivation cookie (https://tools.google.com/dlpage/gaoptout?hl=fr) to prevent Google from processing the data. To do this, you need to download and install the browser add-on. If you want to do this on several devices, you must install this module on all devices.

SSL encryption 

This site uses SSL encryption for security reasons and to protect the transmission of sensitive content, such as requests you send to us as the site operator. You can recognise an encrypted connection by changing the browser address line from "http: //" to "https: //" and the lock symbol in your browser line. When SSL encryption is activated, the data you send us cannot be read by third parties.

Social media


With your consent to conversion, our site uses the Facebook Pixel visitor action, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, United States ("Facebook"). In this way, the behaviour of site visitors can be tracked after they have been redirected to the supplier's website by clicking on a Facebook ad. As a result, the effectiveness of advertisements on Facebook can be evaluated for statistical and market research purposes and future advertising measures optimised. The data collected is anonymous to us as the operator of this site; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook. This use of data is not our responsibility. Please refer to Facebook's privacy policy for more information on how to protect your privacy: https://www.facebook.com/about/privacy/.


Our pages contain Youtube plugins, owned by Google Inc, based in San Bruno / California, USA. The Youtube button can be recognised by the lettering of the same name. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Youtube servers.  If you are connected to Youtube by visiting our website with your personal user account, Youtube allows your browsing behaviour to be attributed directly to your personal account. If you wish to prevent such data transmission, please log out before visiting our site. For more information, please consult YouTube's privacy policies: https://policies.google.com/privacy?hl=de&gl=fr


Instagram features are integrated on our sides. These features are provided by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link content on our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that as the provider of the pages we do not receive the content of the data transmitted and its use by Instagram. For more information, please consult Instagram's privacy policy: http://instagram.com/about/legal/privacy/

Your rights

You have the following rights regarding the use of your data : 

  • Right to information
    All data subjects have the right to receive a summary of their personal information. 

  • Right of rectification 
    All data subjects have the right to correct their personal data. 

  • Right of deletion 
    Every data subject has the right to have his or her personal data deleted, unless prevented from doing so by legal obligations.

  • Right of restriction 
    Chaque personne concernée a le droit de restreindre l’accès à ses données personnelles.

  • Droit d’opposition
    Chaque personne concernée a le droit de s’opposer à l’utilisation de ses données personnelles pour une utilisation ultérieure.

  • Droit de transmission de données
    Chaque personne concernée a le droit de recevoir ses données personnelles dans un format structuré et lisible.

Vous avez le droit de limiter l’utilisation de vos données personnelles à tout moment. Pour le faire, veuillez-nous contacter à l’adresse suivante : sales@ultradia.be

Mise à jour de la politique de confidentialité

Ces avis de confidentialité sont constamment mis à jour pour refléter les caractéristiques actuelles, les technologies et les lois applicables. Ceci est fait à intervalles irréguliers. La politique de confidentialité fournie ci-dessous s’applique sur l’ensemble du site web et sur nos réseaux sociaux.

Mise à jour : juin 2018

Crédit photo : Dayne TOPKIN.